Everything a free SEO tool
should do. Nothing it shouldn't.
More than fifty automated checks, five clear category scores and AI-written fix prompts. No mystery metrics, no fabricated data, no paywall.
Google SEO check
Every indexability rule comes from Google Search Central: robots directives, canonicalization, title links, snippets and crawlability. Findings link to the exact documentation page, so you can verify each one yourself.
AI SEO analysis
Detection is deterministic code, a missing canonical is a parsed fact, not an opinion. AI handles what it is good at: explaining business impact, prioritizing the fix list, and writing implementation prompts your developer or coding agent can execute.
Technical audit
HTTP status codes, redirect behavior, robots.txt compliance, XML sitemap coverage, canonical conflicts, duplicate titles and descriptions, orphan pages, and internal-link depth. Site-wide patterns are grouped into single issues with affected-URL lists.
Content check
Thin pages flagged only with intent context, duplicate content detected across the crawl, unsupported stats without citations called out. You will never see "write exactly 2,000 words" here, word count is not a ranking factor.
Schema validator
JSON-LD is parsed and checked for required properties, type consistency and visible-content match. Valid markup is reported honestly: eligible for rich results, never guaranteed.
Internal linking
A full link graph of your site: orphan pages with zero inlinks, underlinked money pages, and mention-without-link opportunities where a blog already talks about a service it never links to.
Honest data policy
No paid keyword database means search volume is marked unavailable instead of invented. Third-party authority scores are never presented as Google metrics. SEO myths, keyword density, LSI keywords, llms.txt rankings, are labeled false with evidence.
Server and security checks
The audit looks beyond your pages to the server that delivers them. It confirms that the site loads over https, that http visitors are redirected to the secure version and that the certificate is valid, trusted and not about to expire. It checks which TLS version is negotiated, whether HTTP/2 is enabled and whether the Strict-Transport-Security header is present.
It also looks at the basic security headers, flags servers that announce their exact software version, checks whether www and non-www both serve the site, and tests whether missing URLs return a proper 404 instead of a misleading 200. A simple DNS lookup reports whether an SPF record exists to protect your domain from forged email.
Speed signals you can act on
Without running a full browser, the audit can still measure what the server controls: time to first byte, whether text is compressed with gzip or brotli, whether static files carry long cache lifetimes, how heavy the HTML is, how many elements the page contains and whether scripts in the head block rendering. Each finding explains the fix in plain words.
Lab measurements such as Largest Contentful Paint and layout shift need a real browser. When you provide a PageSpeed Insights key, the audit adds those numbers. Without one, the Speed score is labelled as server-side signals so it is never mistaken for a full performance test.
Mobile checks
Most visitors arrive on phones, so the audit confirms that every page has a viewport tag and that images declare their width and height, which prevents the layout from jumping while the page loads. These checks are simple on purpose: they catch the most common reasons a page looks broken on a small screen.
A report you can read in five minutes
Results come with five category scores, Common SEO, Speed, Server and security, Mobile, and Advanced SEO, plus an overall score. A summary line tells you what to fix first. The All checks tab lists every check with a clear pass, warning, failure or note status, and each one links to a plain-words explanation with official sources.
Issues are ranked by a transparent priority formula that blends impact, confidence, how many pages are affected and how much effort the fix takes. Every finding includes the exact pages involved, the evidence behind it and a copyable prompt you can give to a developer or an AI coding assistant. You can export issues and pages as CSV files, copy a share link or print the report to PDF.
Free tools alongside the audit
Not every job needs a full audit. The free tools section holds quick utilities that run in your browser: a search snippet preview, a keyword density checker, a word counter, and generators for robots.txt, XML sitemaps, schema markup, Open Graph tags, UTM links and llms.txt files. They share the same standards as the audit: honest estimates, official sources and no data leaving your device.
What the tool does not do
It does not guess your search volume, invent backlink counts or promise rankings. It does not log in to your site, change anything or submit forms. It reads public pages the way a polite crawler would, respects robots.txt and stops at sixty pages per run. It cannot see your Search Console data, so it cannot tell you which queries bring traffic. For that, use Google Search Console alongside this tool, and treat the two as complementary views of the same site.
Who gets the most from it
Small business owners use it to learn what to fix before hiring help. Freelancers and agencies use it for a fast first pass on a new client site. Developers use the fix prompts to turn findings into tickets. Writers and marketers use the on-page checks and tools to polish pages before they publish. If you have ever stared at a mystery score and wondered what it meant, this tool is built for you.
How an audit runs, step by step
- Validate and protect. The address is checked, and private or internal addresses are blocked so the tool cannot be used to probe networks.
- Discover. The crawler reads robots.txt and your sitemap, then collects up to sixty pages.
- Fetch politely. Pages are requested a few at a time, identified honestly in the user agent and abandoned after a short timeout.
- Analyse. Each page is parsed for titles, headings, links, images, markup and signals. Site-wide checks look for duplicates, orphans and broken links, and server probes test https, headers and speed.
- Score and prioritise. Findings are grouped, weighted by severity and ranked by priority.
- Explain. Each finding gets plain-words text, evidence, a fix and a prompt you can copy.
Do I need to sign up?
No. Enter a web address and run the check. There is no account, no email capture and no paywall on results.
Will the tool change my site?
Never. It only reads public pages and makes a handful of harmless requests. You decide what to change.
Why is my score different from other tools?
Scores from different tools are not comparable because each uses its own checks and weights. Ours is a severity-weighted share of the checks that ran, and the weights are explained in the report.
Can it check pages behind a login?
No. It sees what a search engine would see: public pages that do not require a login.
How it compares with other approaches
Desktop crawlers give deep technical detail but need installation and expertise to interpret. All-in-one suites add keyword and backlink databases, but charge monthly fees and often show proprietary scores that are hard to verify. Browser extensions are quick, but see only one page at a time. This tool sits in a different spot: a zero-install, zero-cost audit that explains each finding in plain words and shows its evidence, ideal for a first pass and for regular health checks. For deep keyword research or backlink data, pair it with Google Search Console and, if your budget allows, a paid data source.