Free SEO audit for smaller European markets

Why these markets

Search tools and tutorials are written for large markets. Smaller European markets raise problems that rarely show up there: scripts without capital letters, languages that have no hreflang code, country-code domains Google treats as generic, minority languages with official status, and postcodes that carry a country prefix.

The pages below are written by hand, one market at a time, and each says what it could not verify. We started with 17 markets and will add more only when we can source each page properly, because thin pages repeated across dozens of countries help nobody, including search engines.

How to use these market guides

Start with the market where your customers are, not the one where your company is registered. A shop in Luxembourg that serves customers in French, German and English, a software studio in Georgia that sells to buyers in Germany and a guesthouse in Montenegro that takes bookings from abroad all face different versions of the same questions. Which languages should the site offer, which domain structure fits, and which signals tell a search engine which page belongs to which audience?

Open the guide for your market and read the at-a-glance facts first. They list the languages and their hreflang codes, the script, the country-code domain, the currency, the calling code, the postcode format and the EU, EEA and Schengen status. Then read the market notes, copy the hreflang and LocalBusiness examples that match your setup, and replace the placeholder details with your own. Finally run the free audit on your site to see which of these things are missing or inconsistent.

If one site targets several of these markets, decide the structure before you write any tags. A country-code domain gives a clear geographic signal, but each one is a separate site that needs its own links and upkeep. Language folders on one domain share authority and are easier to run, but they depend on correct hreflang annotations in every version. The guides say which trade-offs matter most in each market.

What every market page contains

Every guide follows the same structure so you can compare markets quickly:

• An at-a-glance panel with languages, hreflang codes, script, domain, currency, calling code, postcode format and bloc membership.
• Market notes written for that country, covering language choices, scripts and accents in URLs and titles, and how the domain behaves.
• Copy-ready hreflang tags and a LocalBusiness JSON-LD record that already use the right postcode and calling-code formats.
• A list of the audit checks that matter most in that market, and answers to the questions site owners there ask most often.
• The review date and the official sources behind the facts, so you can verify anything before you rely on it.

What the guides leave out is just as deliberate. They contain no search-volume figures, traffic estimates or ranking promises, because those numbers cannot be checked from a public page and an invented number is worse than none.

What the free audit does

Enter any public website and the audit reads its robots.txt and sitemap, crawls a sample of its pages and checks crawlability, titles, headings, canonicals, structured data, security headers, page weight and AI-crawler access. Hreflang reciprocity, the lang attribute and UTF-8 are checked on multilingual sites, which is where most of the issues on these markets turn up.

You get a scored report with plain-English fixes, sorted by what to do first, and a PDF you can download straight away. No account and no email address are needed.